EPL: Chelsea Announces Multi-Year AI Partnership with IFS
Chelsea Football Club has confirmed a multi-year global partnership with IFS, an industrial AI firm, positioning advanced artificial intelligence at the core of the club’s football performance, operations, and fan engagement. The Premier League club revealed in a statement on Friday that IFS will become Chelsea’s Principal Partner immediately, with its logo appearing on the men’s and women’s team shirts for the remainder of the 2025/26 season. The men’s team will debut the branding this Saturday against Burnley at Stamford Bridge, while the women’s kit will feature it in Sunday’s Women’s Super League clash with Manchester United. Chelsea has been without a permanent front-of-shirt sponsor since ending its partnership with telecommunications company Three in 2023, relying on short-term arrangements with brands like sports technology firm Infinite Athlete and property developer Damac. The new deal with IFS aims to embed AI throughout the club’s operations—from match performance analysis to fan engagement and administrative efficiency. Chelsea said the collaboration would enhance “almost every aspect of the club’s work,” connecting people, assets, and intelligence in real time. “Chelsea Football Club today announces a multi-year global partnership with IFS,… EPL: Chelsea Announces Multi-Year AI Partnership with IFS


















































